Strategic Internal Communication Skills

Dilihat 325

OVERVIEW This Strategic Internal Communication Skills training course uses current research which shows that internal communications can be a powerful agent of change, driving the honest and regular discussion on topics essential to staff morale. This, in turn, affects their loyalty, commitment, and purpose, which directly impacts customer satisfaction and dedication and the organisation's bottom line. Excellent internal communication ensures that everyone works towards a common goal. It develops a cohesive culture and empowers employees to make the right decisions in line with the organisation's strategy. Effective internal communication has benefits for both the organisation and employees. HIGHLIGHT

Employee Engagement
Cohesive Company Culture
Clear goals that are understood by all
Customer Satisfaction
Enhanced Transparency
Increase Productivity

PURPOSE

Align all employees with the corporate strategy and plan
Increase staff trust, openness, and engagement
Help motivate staff to ‘go the extra mile’ in creativity and commitment
Open channels of feedback to reduce rumours, increase company knowledge sharing and reduce reputational risk
Increase customer satisfaction through more open, aligned and informed staff
Measure the impact of more effective internal communication

OUTLINE 1. The Essential Elements of a Strategy and Strategic Plan

Understanding the Strategic Journey
Developing the “Strategy Roadmap” and Communication Plan
Assessing the need for Internal Communications
Understanding and Developing the Strategic Pillars of Communication
Avoiding Internal Communication Pitfalls

2. Internal Communication Options and Technologies

Building Solid Communication Channels Up, Down and Across the Organisation
Developing a Strategic Purpose
Defining the Tools and Framework for Internal Communications
Setting Clear Goals and KPIs
Leading and Communicating Across a Diverse Workforce

3. Communicating in a Virtual Environment

Using Multiple Forms of Media for Distance Communications
Using Virtual Organization Tools for Calendar, Time and Media Management
Communicating across Multi-geographical Dispersed Resources
Online Virtual Coaching Performance
Conducting Virtual Meetings Effectively

4. Communicating Indicators of Change

The Dynamics of Change – Psychological and Physical Cycle
Dealing with the Psychological Impact of Change
How to Motivate and Inspire Performance
Communicating the Strategic Changes in a Positive Manner
Communicating the “Burning Platform” Message of Change

5. Convincing others of the Value of your Plans

“Selling” Your Internal Communication Plan and Programme to Top Management
Styles of Communication and How and When to Employ Them with Effect
Managing Self and Learn to Choose Positive Behaviours
Measuring the Impact of Your Internal Communications
Planning an Action and Setting-up a Strategic Communication Plan

TRAINING METHOD Offline Training: Discussion-based Presentations Case studies Practice problems Sharing experience FACILITY Modul Pelatihan 2x Coffee Break & 1x makan siang Training Kit & Souvenir Sertifikat Pelatihan Pick Up Participant (Jogja Only)